anew®

Description

anew is a fresh and memorable brand for your Home Care or Pet Care portfolio. It’s a rare 4-letter mark that helps a brand stand out in a crowded household cleaning and/or pet care space.

As a memorable (short and easy-to-spell) suggestive mark, it engenders trust, confidence and shareability that implies a fresh beginning in a new form or manner and positive way.

Registration #’s 5891999 (IC 003) and 5829278 (IC 031) are incontestable trademarks, which strengthens the registered trademarks by deterring potential infringers and preventing competitors from the challenging the right to use them. The anew brand is also protected by the Amazon Brand Registry.

IC 003: cleaning preparations for household and professional purposes, namely, all-purpose cleaners for use in connection with pet care and pet stains and odors.

IC 031: Animal litter; Cat litter; Cat litter and litter for small animals; Cat litters; Litter for animals; Litter for domestic animals; Cat litter and litter for small animals.

In addition to the registered trademarks, the domain and Goodwill will also be included in an easy-to-execute IP Asset Purchase Agreement (APA).

Finally, if a new trademark is accepted by the USPTO (success rate for trademark registrations is only ~ 50 percent), it takes up to 12-18 months to get it registered. Hence, all the work has been done upfront. And unlike a patent, a trademark can last forever.

Share this